AdWords Shopping Advertising: Google AdWords: Shopping Advertising

AdWords Shopping Advertising: Google AdWords: Shopping Advertising

BEST SELLER 38 Lectures 2h 36m 53s

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Curriculum For This Course

3 lectures 10m 58s
  • 1. Introduction
    2m 26s
  • 2. Google Adwords Account Creation
    2m 31s
  • 3. Overview and Interface of Google Adwords Dashboard
    6m 1s

2 lectures 9m 56s
  • 1. What is Keyword Research and how to do it?
    7m 13s
  • 2. Keyword Match Types in Adwords
    2m 43s

5 lectures 49m 52s
  • 1. Search Ad Campaign Creation
    19m 1s
  • 2. Display Advertising Campaign Creation
    15m 31s
  • 3. How to Create Display Ad Banners Yourself without Hiring a Designer?
    4m 39s
  • 4. Video Ad Creation and Advertisng on Youtube
    7m 1s
  • 5. Advertising Your App on Playstore and other Google Networks
    3m 40s

4 lectures 19m 7s
  • 1. What is Remarketing and how to do it?
    8m 58s
  • 2. Remarketing with Customer List (Email/Phone)
    1m 37s
  • 3. Conversion Tracking in Google Adwords
    5m 30s
  • 4. Tracking Custom Campaign URLs on Google Analytics
    3m 2s

14 lectures 33m
  • 1. Differences between AdWords and Google Merchant
    3m
  • 2. Visual difference of Google Shopping ads vs
    2m
  • 3. Creating your merchant account
    3m
  • 4. More on website verification
    2m
  • 5. Creating your first data feed
    2m
  • 6. Beginning to fill out your data feed
    3m
  • 7. Filling out the product feed
    2m
  • 8. Correctly setting your title attribute
    5m
  • 9. Optimizing the description field in your product feed
    3m
  • 10. Linking your AdWords account
    1m
  • 11. Another way to upload your product feed: From your ads setup dashboard
    1m
  • 12. When you have a large product feed file
    2m
  • 13. Almost there - creating your campaign
    2m
  • 14. Starting to run the ads
    2m

4 lectures 14m
  • 1. How to begin running your ads from AdWords
    4m
  • 2. What if the product doesn't get many clicks at first?
    3m
  • 3. How to get cheaper clicks with the Ad-rank and how to boost it
    5m
  • 4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure
    2m

1 lectures 3m
  • 1. How to set up Analytics for your AdWords clicks
    3m

1 lectures 1m
  • 1. Change to accelerated bidding
    1m

1 lectures 3m
  • 1. Supplemental app resources to aid you in your business
    3m

3 lectures 13m
  • 1. Keyword exercise to try
    4m
  • 2. Decisiveness: Start and stop planning & key to success from business literature
    4m
  • 3. Working on your business vs
    5m
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